THE MBF

About The MBF

The Muscle Body Factory (The MBF) is a founder-led performance brand in Almere, the Netherlands, bringing sports nutrition, coaching, training support, a physical store and digital shopping tools into one connected experience.

What The MBF stands for

The goal is to make performance support easier to understand and more personal. Customers can browse products online, visit the physical store, ask questions through WhatsApp or MBF AI, and move from product selection into coaching or structured training support without dealing with separate businesses.

Sports nutrition and supplements

The MBF offers sports-nutrition products across categories such as protein, creatine, amino products, vitamins, performance products and training accessories. Product pages are designed to show current options, variants and availability clearly so customers can make informed choices.

Personal Training and Online Coaching

Muscle Factory Personal Training provides 1-to-1 coaching and online support built around the client’s goal, training level, schedule and progress. Coaching can include training structure, exercise progression, practical nutrition guidance, check-ins and adjustments over time.

Training Plans and Nutrition Guidance

For people who want more structure, The MBF also offers goal-based training plans and practical nutrition guidance. These services are intended to support general fitness and performance and are not a substitute for medical or dietetic care.

Physical Store in Almere

The MBF physical store is located at Bolderweg 2 B19, Almere, Netherlands. Customers can visit for product guidance, local service, pickup where available, and enquiries about personal training and coaching.

MBF AI

MBF AI is the store’s digital shopping assistant. It helps customers discover products, compare options and navigate available product variants while staying connected to the Shopify store experience.

Research information and peptides

The website also contains neutral research-information pages for selected peptides. These pages are presented for product identification and research context only. They are not written as consumer-use recommendations and do not provide dosing or treatment instructions.

Customer service and transparency

The MBF aims to keep product information, pricing, availability and customer communication clear. Customer reviews are not fabricated: published ratings are intended to reflect genuine customer feedback and review submissions are moderated before publication.

Founder-led

The company is led by founder and CEO MJ Paknahad, who remains directly involved in the development of the store, coaching services, customer experience and digital platform.

For questions, visit the Contact page, message The MBF via WhatsApp, visit the physical store, or use MBF AI while browsing.